From the DMA Nonprofit Conference in DC

The DMA Nonprofit Conference in Washington, DC is over and, as usual, it left me with plenty to think about. Also as usual, there was One Cool Thing. (There always seems to be One Cool Thing that one takes from these shows.)

Humane Society International acquires sustaining monthly┬ádonors using an ingenious online “slider” that enables donors to slide the bar to their preferred giving level while progressively freeing a line of animals from cages.


This is a brilliant involvement technique, that immediately and visually links the donor, and her gift, to mission.