Charity, in any form, is one of the nobler aspects of the human condition. In this age of contention, violence and hatred among our species, the spirit of giving — be it financial support, volunteerism or advocacy — should assure us that all is not lost.
However, the act of charity is as organic as almost any human behavior, savory or unsavory. It is often the result of some combination of intrinsic motivation, which is triggered by concern for others’ well-being, and extrinsic motivation, which is triggered by the perception of personal reward or benefit resulting from the giving act.
So where do we put recognition?
For decades, professional fundraisers have assumed the positive value of one of those extrinsic motivators, recognition — and its first cousin prestige — as a tactic in charitable appeals. Continue reading